Mercedes-Benz x Sartorial Finn
Meet The Sartorial Finn
Helsinki, Finland based content creator Johan Wikström started The Sartorial Finn from his passion towards style and photography in 2019. He wanted to help and inspire others through sharing his personal journey towards becoming a modern gentleman. Thus the account @sartorial_finn was born on Instagram.
Johan helps brands through creating high quality, authentic content that captivates and engages the audience. Johan is easy to work with and he can deliver on both social media collaborations as well as content creation for marketing purposes.
Selected Collaborations
Range Rover Finland, Baudoin & Lange, Proper Cloth, Stenströms, Carmina Shoemaker, Mond of Copenhagen, TBD Eyewear, Storytel, Slazenger, Level8, Seiko Finland126K
Instagram followers
1M
AVG MONTHLY VIEWS
40k
AVG MONTHLY INTERACTIONS
23k
AVG MONTHLY PROFILE VISITS
Meet my Photographer
I’ve teamed up with my childhood friend who is a professional photographer. Pekka helps companies stand out in social media by creating compelling high quality photos and videos. Well planned and executed shoots yields great photos and videos that grab the attention in your social channels and stand the test of time. Pekka has over 10 years of experience with providing content to happy clients.
Our services
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With an average monthly reach of around 1 million around the world we offer visibility to the brand through Reels, Carousel posts and stories.
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We can create ready to post content for your brands social media channels, such as reels, images and stories with ready made copy.
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We create visually stunning imagery that you can use for your brand marketing, social media and communications.
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An in depth article written about the experience with Porsche that will be published on sartorialfinn.com and blog post marketed through The Sartorial Finn Instagram stories.
PITCH 1
Idea: Mercedes-Benz embodies the same values of elegance, luxury and refinement that The Sartorial Finn embodies and that his audience appreciate and aspire for. We propose a high-end content collaboration set in the inspiring spring scenery of Helsinki, showcasing the effortless sophistication of Mercedes-Benz ownership
City photoshoot to capture the feeling of driving a Mercedes-Benz and the elegance of arriving in style at iconic locations around Helsinki
Creating a storytelling experience through short video that immerses the viewers in the lifestyle that is associated with Mercedes-Benz. This is where luxury, comfort and performance meet
Showcasing vehicle capabilities. Smooth handling, premium comfort, and cutting-edge technology in an urban setting.
Elevating everyday moments. Effortless morning commutes, stylish arrivals to enjoy coffee at trendy coffeeshops, and refined weekend escapes - all redefined by Mercedes-Benz luxury
Where: Helsinki
Production time: May 2025
Deliverables
Videos
1 video max 60 seconds
Edited for both 9:16 (vertical) & 16:9 (horizontal) aspect ratio
Content generated for Mercedes-Benz will be posted as follows on Sartorial Finn SoMe for additional reach
2 x Instagram Reel & TikTok video
2 x Instagram Carousel Posts (3-5 photos per carousel)
2 x Instagram Stories (3-5 frames per story)
Social Media
Select maximum 30 edited photos from the haul
Web & Hires versions
Selected photos cropped also for socials (4:5 aspect ratio)
Photos
Fee 4500€ + VAT
Estimate of expenses 500€
Total Price
ADDITIONAL SERVICES
Extra photos à 90€
Extra videos à 1500€
Pitch 2
Idea: .Come along the ride for a luxurious weekend getaway in the Finnish countryside. Wherever your destination may be, you can be certain that Mercedes-Benz will get you there comfortably in style and with a touch of everyday luxury.
Prepare for a relaxing weekend getaway, pack your bags and suit and jump in the Mercedes-Benz and head out of the hectic buzz of the city
Enjoy the beautiful Finnish spring in the premium comfort of a Mercedes-Benz
Experience cutting-edge technology combined with performance as you make your way to your weekend destination
Snaps and scenes from the weekend stay that are associated with Mercedes-Benz ownership and lifestyle, a classy dinner, going to the spa, exercising and relaxing at a luxurious countryside hotel.
Where: Souther Finland countryside, e.g . The Bärö / Haikon Kartano
Production time: May-June 2025
Deliverables
Select maximum 30 edited photos from the haul
Web & Hires versions
Selected photos cropped also for socials (4:5 aspect ratio)
Social Media
Videos
1 video
Edited for both 9:16 (vertical) & 16:9 (horizontal) aspect ratio
Content generated for Mercedes-Benz will be posted as follows on Sartorial Finn SoMe for additional Reach
2 x Instagram Reel & TikTok video
2 x Instagram Carousel Posts (3-5 photos per carousel)
2 x Instagram Stories (3-5 frames per story)
Photos
Fee 4500€ + VAT
Estimate of expenses 1200€
Total Price
ADDITIONAL SERVICES
Extra photos à 90€
Extra videos à 1500€
our photos
Case Land Rover
What: 3 days attending Range Rover house -event in Lapland, Finland
When: March 2024
3 Instagram posts to @sartorial_finn account
1 Instagram reel to @sartorial_finn account
Stories from all 3 days at the Range Rover house
40 photos delivered to Land Rover
1 video delivered to Land Rover
“The cooperation with Sartorial Finn (Johan) and Pekka, was really smooth. From the initial discussions to the completion of the project. The communication was excellent and as a customer we could be sure that the purpose of the partnership and the briefing was fully internalized. As a customer, we were well informed about the progress of the plan and before the event we were given a walkthrough of the production. The finished, published content was really stylish, just right for the spirit of the Range Rover. We were very satisfied with this cooperation.”